In this not-to-be-missed session, independent agency WPP/Landor* and AAPA provide their reports in response to the 2018 AAPA House of Delegates Resolution requesting a PA Title Change Investigation. Learn about WPP/Landor’s research with various stakeholder groups, with additional presentations on the state & federal, financial, employer, and branding impacts of a title change.
Learning Objectives
Upon completion of this activity, participants should be able to:
Understand the overall process of the PA Title Change Investigation
Analyze the methodology and key learnings from WPP/Landor’s qualitative and quantitative research
Describe the overall framework WPP/Landor used to select and evaluate alternative title options, including those presented in PA and PA Student Surveys
Explain why some alternative title options are still being considered, while others have been eliminated from consideration
Understand the overarching impacts and costs associated with implementing a title change