Title Change Investigation (TCI) Update

In this not-to-be-missed session, join representatives from WPP, the agency conducting the Title Change Investigation (TCI), as they provide an update on research that will guide and inform the best marketing strategy and title for the PA profession. The overarching goal of this project is to position PAs to successfully compete in the ever-changing healthcare marketplace by boosting the profession's relevance and impact among stakeholder groups, especially patients, now and in the future. To understand the background of this investigation, visit aapa.org/tci.

Learning Objectives
At the end of this session, participants should be able to:
  • Identify the primary value centers that PAs contribute to the healthcare system
  • Discuss the current trends favoring a greater role for PAs as a vital part of the healthcare system
  • Examine misconceptions about PAs in the marketplace that could present barriers to patients seeking out PAs during patient visits